Use case · Marketing
Numbers with the why attached.
Cedric pulls the campaign data, assembles the report, and explains what moved. The dashboard tells you what happened; this tells you what happened and why.
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- Marketing data is spread across ad platforms, analytics, and billing, and the interesting questions cross all three.
- Cedric pulls from each, joins them, and answers in the channel with the working attached.
- Recurring reports (the weekly performance note, the channel breakdown) run on a schedule instead of eating a Monday.
- Because it can see what else changed that week, it can tell you why a line moved, not only that it did.
- Nothing publishes or spends without approval, including campaign changes and posts.
The dashboard shows what, never why
Every week ends with the same conversation: signups dipped on Tuesday, does anyone know why. The dashboard can say a line went down; it cannot see the deploy that broke the pricing page or the campaign someone paused.
Answering means going looking across four tools, which is why it often does not happen and the dip goes unexplained. Cedric goes looking.
Explanation
The dip, explained in the thread.
Sam Okonkwo9:14 AM
@Cedric why did signups dip on Tuesday?
CedricAPP9:15 AM
The pricing page returned a 404 between 09:15 and 12:20 after the deploy that morning, and that window accounts for most of it. Paid traffic was flat, so the visitors arrived and could not convert. Estimated 40 to 55 lost signups based on the previous four Tuesdays at that hour. The page was fixed at 12:20 and Wednesday recovered to trend. Nothing wrong with the campaigns.
Joins the sources
Ad spend, site analytics, and signups are one question, not three tools, when the answer needs all of them.
Looks for causes
It goes looking for what else happened in the same window: a deploy, a paused campaign, an email that went out.
States its confidence
An estimate is labelled as an estimate, with the basis for it, so you know what you are relying on.
Reports that write themselves, honestly
The weekly report is the same query every week; only the commentary is new, and that is the part a person should write. Cedric assembles the pack on a schedule with the data attached, and the commentary becomes a five-minute job.
Attribution stays honest: where the data cannot say which channel drove a signup, Cedric says so instead of picking one.
Recurring
The weekly report, already in the channel.
CedricAPP10:02 AM
Weekly marketing summary. 1,204 signups, up 18% week over week. Spend $14,200, down 4%, so cost per signup fell from $14.30 to $11.80. Referral is the top converting channel this month and it is not close. Two notes: the paid social campaign that paused Thursday has not been restarted, and organic search is up 22% which tracks with the three pages published last month. Chart and the raw data are attached.
Lucia Moreau10:03 AM
Nice. Restart the paid social one.
CedricAPP10:04 AM
That resumes spend at $600 a day on the existing budget. Confirm and I will restart it.
Getting to a self-writing report
The reporting loop first, because it pays back every single week.
- 01
Add Cedric to the marketing channel
One click, and it is where the numbers already get discussed.
- 02
Connect analytics first, ads second
Read-only to start. Analytics alone answers a surprising number of the questions people ask in the channel.
- 03
Ask it the questions you already ask each other
"Which channel converted best last month", "what happened on Tuesday", "how did that campaign do". You are checking whether its answers match what you would have found.
When it disagrees with your dashboard, find out why before automating anything. Usually one of them is measuring a different window.
- 04
Schedule the weekly report
Same numbers, same format, waiting in the channel before your Monday meeting starts.
- 05
Let it act on campaigns, carefully
Pausing, restarting, and budget changes all wait for approval. Spending money is gated by design.
Compared to the rest of the stack
This does not replace your analytics. It replaces the tab-switching between them.
| Analytics dashboard | A BI tool | A reporting agency | Cedric | |
|---|---|---|---|---|
| Shows what happened | Yes, well | Yes, well | Monthly | Yes |
| Explains why it happened | No | If someone builds the view | Sometimes | Yes, by checking what else changed |
| Answers a new question today | If a report exists | Analyst time | Next cycle | In the thread, now |
| Assembles the weekly pack | Manual export | Scheduled, if built | Yes | Yes, scheduled |
| Says when the data cannot tell you | No | No | Rarely | Yes, explicitly |
| Changes campaign spend unattended | No | No | Sometimes | Never, approval required |
Where this breaks
Attribution is genuinely hard and Cedric does not solve it. It can join the sources you have and be honest about what they support. If your tracking cannot distinguish two channels, neither can it, and it will say so.
Small numbers are noisy. With a few dozen signups a week, most week-over-week movement is randomness, and Cedric will say so. That is occasionally an unwelcome answer when somebody wants a story.
It is not a brand voice generator. It drafts, and marketing copy in particular benefits from a heavy human edit. The value here is the numbers and the explanation, not the adjectives.
Spending is gated. Restarting a campaign, changing a budget, or publishing a post all wait for approval, every time.
FAQ
Only with an explicit approval. It will prepare the change, state the spend implication in plain terms, and wait. Anything that spends money is gated.
Cedric connects to the tools your team already uses, with permissions you grant per tool and can revoke at any time. Read-only is a perfectly good place to stay.
Usually, and where they differ it is nearly always a different date range, timezone, or definition of a conversion. The working is attached, so you can find the difference in a minute.
It can draft them and prepare the publish, and the publish waits for a person. Nothing goes out under your brand without a human yes.
It can research, pull rankings from tools you connect, and draft. Judgment about positioning and what is worth writing stays with your team.
Workspaces start with $50 in free credits, and a scheduled report is a small, predictable job. See [pricing](/pricing) for the plans.
Ready when you are
Stop assembling the report.
Install Cedric where your marketing team talks and ask it why last Tuesday looked like that.
$50 in free credits, no card needed.