Marketing · Google Ads agent
The AI Google Ads agentthat finds the wasted spend.
Ask Cedric to check the account. He reads the last seven days, finds the search terms that cost money and brought nothing, and says what he would change. You decide what happens next.
@Cedric check our Google Ads for the last 7 days. What is wasting money?
UsesGoogle AdsSlack
Works in
100K credits ($50) through Slack, Teams, Discord, Telegram or WhatsApp, 50K ($25) with Google. No card needed.
- Pull the last 7 days by campaign: spend, clicks, conversions, cost per conversion.
- Pull the search terms and flag the ones that spent with no conversion.
- Report, then what I would change. Nothing changes without you.
- Campaigns4 campaigns · 15 to 21 Sep✓
- Ad groupssplit by group and network✓
- Search terms212 terms read✓
From a real run on a live account, read-only. The product, the names and every figure are changed.
What is an AI Google Ads agent?
It is a teammate that reads your ad account the way a careful marketer would, and tells you in plain words what the money did. Cedric connects to Google Ads, pulls campaigns, ad groups, networks and search terms for the period you name, and does the arithmetic. What comes back is a message in your channel, not a dashboard to go and read.
Most small teams run Google Ads with nobody watching it every week. The account keeps spending and the search terms report keeps growing. Somebody means to go through it on Friday. Then Friday fills up, and a month later the budget has paid for a few hundred clicks on searches that were never going to buy.
Cedric does that Friday job from one message. In the run behind this page he found that roughly 15% of a week's spend went to search terms with no conversion. The two worst offenders were people searching for a competitor's login page and people looking for a free timesheet template. He also found an ad group converting at almost twice the cost of its neighbour, and a network setting nobody remembered turning on.
What he looks at.
Five places in the account, read in this order.
- ✓Spend and conversionsPer campaign, for the days you name, with the cost per conversion worked out.
- ✓Ad groupsWhich group carries the results, and what each one pays per conversion.
- ✓Search termsWhat people actually typed, and which terms spent money with nothing behind them.
- ✓Networks and settingsSearch Partners, display expansion, language and location, still on where nobody meant it.
- ✓The data itselfWhich conversion counts as a signup, and what the report hides or has not caught up on yet.
How it works.
Five steps, from connecting the account to a check that arrives every week.
Connect Google Ads
Sign in on Google's own screen, from the Cedric dashboard. Choose Read-only there and Cedric can look but cannot change anything.
Ask in the channel
"Check our Google Ads for the last 7 days" is enough. Cedric posts his plan first: the campaigns by spend and conversions, then the search terms, then his report. If you want a different window or one campaign only, say so in the same line.
Read the report
Spend, clicks, conversions and cost per conversion, by campaign and ad group. Then the search terms that cost money and converted nothing, grouped by why they went wrong. Then the caveats about the data. A report without caveats is one you should not trust.
Decide what to change
Cedric lists what he would change: negative keywords, an ad group to pause, a setting to switch off. Reply with the ones you want, the way Sam picked the negatives above.
Make it weekly
Add "every Monday at 8" in the same thread. From then on the check arrives without anyone asking for it.
What he changes, and when.
Reading, searching and summing up never need a yes. Anything that changes the account does. The card names the exact account and the exact change, so you know what you are approving. A card is all or nothing: Cedric makes every change on it, or comes back and asks again.
Writing stays off until a member of your workspace turns it on for Google Ads. Plenty of teams leave it off and make the changes themselves, with the list open beside them.
On his own
- ✓Pulls spend, clicks and conversions
- ✓Reads the search terms report
- ✓Works out the waste and the cost per conversion
- ✓Posts the report and its caveats in the channel
Waits for your yes
- ●Adding negative keywords
- ●Pausing an ad group or a campaign
- ●Turning off Search Partners
- ●Changing a daily budget
Add 14 negative keywords
Google Ads · Search · Time tracking
- northwind login · exact
- hollis pricing · exact
- free timesheet template · phrase
- and 11 more
Every Monday at 8.
One line in the thread turns the check into a standing job. Cedric runs it on schedule, compares the week with the one before, and posts before anyone opens the account. A quiet week gets a short message.
To move it to Fridays or widen it to 14 days, say so in the thread. Pause or cancel it the same way, or from the dashboard.
Every Monday at 8, same check.
Every Monday at 8:00, the last 7 days against the week before, posted here.
Every Monday · 8:00Where your judgment comes in.
He reads what Google Ads reports. The search terms report hides low-volume queries, so the real waste is a little higher than any number built from it. Cedric says so in the report.
Recent days are unfinished. Conversions keep arriving for days after a click, and today is left out. A cost per conversion from last Tuesday will still move.
One click is not a verdict. A term with one to three clicks and no conversion may still be worth keeping. Cedric flags it and leaves the call to you.
Conversion tracking is yours to settle. In the run above, the account counted 91 primary conversions and 214 in total for the same week. Cedric asked which one was a real signup before recommending any budget increase. That question needs a person who knows the funnel.
Google Ads with Cedric, answered
It can do the weekly reading, the arithmetic and the list of changes without being chased. The calls that need the business behind them, like how much to spend next month, stay with your team.
Open the search terms report and find the terms that spent money and converted nothing. Then group them by why they went wrong: competitors' names, the wrong product, one-word searches, the wrong language. Cedric does exactly that for the days you name.
No. A change proposed by the Monday job waits for a person, the same as one asked for in chat. The report posts on its own, and the card waits in the thread. How approvals work has the details.
Yes. He proposes each one with a match type, exact or phrase, and keeps terms that converted, like "brightline alternative" in the run above. With writing off, you get the same list to paste in yourself.
Weekly is a good default for a small account. New search terms appear every day, and a week is enough to see which ones spend without converting.
Yes. Connect each one and give it a short name. Ask about one, or ask across all of them.
Yes, with the keyword researcher. He pulls volumes and bids from Keyword Planner through the same connection and matches each group of keywords to a page or an ad group.
The first 100,000 credits ($50) are free, with no card, and the whole team draws on them. After that, plans start at $19 a month; see pricing.
More jobs for Cedric.
Keyword researcher
@Cedric research these seed keywords for the new pages.
Volumes, competition and bids from Keyword Planner, grouped by intent and matched to a page or an ad group.
See the job →Competitor tracker
@Cedric what did our competitors do this week?
What each competitor changed this week, with links, added to a tracker page.
See the job →Campaign writer
@Cedric turn this launch note into the campaign.
The email draft, the posts and a schedule. On Friday, how it did and what to change.
See the job →Your AI employee is waiting for you
Get started for free100K credits ($50) through Slack, Teams, Discord, Telegram or WhatsApp, 50K ($25) with Google. No card needed.