Track your competitors
The AI teammate that
tracks your competitors.
Tell Cedric who to watch, in one line. He checks what they shipped, hired, posted and changed, posts the moves that matter with their sources, and keeps a tracker page for the team. Once a week, on his own.
- Pull what our watched sources already caught (the Northwind changelog is on watch).
- Search Northwind, Hollis, Brightline and Beacon for ships, hires, posts and changes this week.
- Verify the ones worth reporting with a read of the source page.
- Write the report here and put the full findings on a tracker page.
- Watched sourcesNorthwind changelog · nothing new✓
- Web search4 competitors · 38 sources✓
- Source pages9 read and verified✓
- Tracker pageCompetitor tracker · created✓
Stop rebuilding the
same report every week.
Done by hand, it means combing through every competitor and every channel, week after week. It is tedious, it eats your Monday, and it is the first thing to drop when you get busy.
Without Cedric
- ×A manual crawl through every competitor, every Monday.
- ×Launches, hiring and press scattered across tabs.
- ×Busy week? The report gets skipped.
- ×A pile of links, and no idea what matters.
With Cedric
- ✓Cedric checks every competitor overnight.
- ✓One tracker page, refreshed the same way each week.
- ✓Runs on its own, never skipped.
- ✓The moves that matter, each with its source.
The tracker, as the team opens it.
The page Cedric built from that one message, with the names changed. Five moves, each with its source, and who was quiet.
refreshes Mondays, 8:00
One rival is switching off, one is buying the narrative, two were quiet
The moves that matter
- 1Beacon switches off paying customers on 14 September. Its teams are picking a new home this week.beacon.appShutting down
- 2Hollis makes cost the argument. A trade newsletter carried its claim that model bills run 80% too high.newsletterPositioning
- 3Hollis's partner network hit the channel press, with plans to scale in Europe.press releaseChannel
- 4Brightline shipped the newest model into its picker days after release.changelogShipped
- 5Northwind is hiring a Head of Engineering, 7 roles open at 23 people.careersHiring
Also on the page: the quiet four, a four-week timeline, what I would do about it, and the method and caveats of this run.
Notion
Google Sheets
Google DocsCreated and used by people from
More things Cedric can take on.
Tells you what happened while you were out.
"Catch me up, I was out all week." Slack, mail, the calendar and the notes, read and sorted: what waits on you first, then the decisions, then the rest, each line with its source.
Go to use case →Staff meeting deckBuilds the Monday deck from the week's real numbers.
"Build my Monday staff meeting deck." Analytics, the ads account, the code host and the channels, charted week against week on a page the room can open, with the numbers he could not find named on the last slide.
Go to use case →Meeting prepBriefs you an hour before the meeting.
"Prep me for my next meeting." Who you are meeting, what was said last time, what changed since, and what to ask, posted in the channel an hour before the call.
Go to use case →Qualify a leadSays who wrote in, and whether they are worth your time.
"Who is this new lead?" The mailboxes, the contact form and the CRM swept, the company looked up, a fit verdict with the reason behind it, and a reply drafted for you to send.
Go to use case →Plan my dayGives you the whole day in one message, first thing.
"What should I do today?" What is fixed, what to do in what order and why that order, what waits on you, what to drop, and what Cedric could not see.
Go to use case →Tracking competitors, answered
The ones you name, or the ones the workspace already knows. Add one by naming it in the channel.
Public pages: changelogs, careers pages, press pages, the docs, and a web search. Each move is verified with a read of the source page.
He says so. In the run behind this page the search allowance ran out near the end, and the report said which posts might be missing.
In the channel where you asked, and on a tracker page the whole team can open, refreshed each run.
On the schedule you set in one line. "Every Monday at 8", said once, and the first scheduled run asks before it starts.
No. He reads public pages and writes his own tracker page. Nothing is sent outside the team.
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