Apollo prospecting, asked for in plain words.
Describe who you want, get the list, enrich the records, and Cedric proposes the sequence or the deal before anything runs.
100K credits ($50) on sign up. No card needed.
- Apollo is where the prospect list comes from; building it usually means an hour of filters.
- Describe the people instead: heads of operations at logistics companies with 50 to 200 staff, in the Netherlands. Cedric runs the search.
- A thin record gets enriched with the job title, company and verified contact details Apollo holds, on request.
- Contacts, accounts and deals get created and updated, calls and notes logged, and the next tasks listed.
- Search and enrichment spend credits, and adding someone to a live sequence sends real email, so both are confirmed first.
What can an Apollo AI agent do?
Prospecting first. Cedric searches Apollo's database of people and companies by criteria such as title, industry, location or headcount, and returns the matches as a list you can react to. He looks up the contacts, accounts and saved lists already in your workspace, so a new search can be checked against what you already have. When a record is thin, Cedric enriches the person or organization to pull in the job title, company and verified contact details Apollo can supply.
Then the working record. Cedric creates and updates contacts and accounts, including custom fields, stages and owners. He creates, updates and searches deals or opportunities with amounts, stages and close dates, logs calls, notes and tasks against a contact or account, and lists the tasks coming up. He also retrieves reference data, users, sequence lists, contact stages and email accounts, so a proposed change uses the stages and owners your team actually has. This is the research and list-building work that otherwise fills a Friday afternoon.
Outreach is the part to be careful with. Cedric adds contacts to or removes them from email outreach sequences and checks a contact's sequence status. A sequence sends real email through the accounts Apollo is connected to, so Cedric shows who he will add and to which sequence, and waits. Search and enrichment draw on your Apollo credits and are rate limited, which Cedric says out loud when a request is large.
Building the list
Twenty prospects, enriched, waiting for a yes.
Sofia Ricci9:14 AM
@Cedric find heads of operations at logistics companies in the Netherlands, 50 to 200 employees. Skip anyone already in our workspace, enrich the top 20 and add them to the Q4 ops sequence.
CedricAPP9:15 AM
Search returned 64 people at 41 companies. 9 are already contacts in your workspace, so I set them aside. Enriching the top 20 by company size will use 20 enrichment credits; 17 came back with verified email, 3 with a company domain only. Proposed: create the 20 as contacts, stage Prospect, owner you, and add the 17 with verified email to "Q4 ops outreach", which is live and sends from your account. The 3 without verified email stay out of the sequence.
Searched
People and companies by title, industry, location or headcount, checked against the contacts and lists you already have.
Enriched
A person or organization filled in with job title, company and verified contact details, credits named before spending.
Sequenced
Contacts added to or removed from outreach sequences, deals and tasks created or updated, on your yes.
Connect Apollo in a minute
No setup project, no workflow builder, no field mapping. The flow is the same for every tool Cedric connects to.
- 01
Install Cedric where your team talks
One click. He joins your Slack like any other member, and everyone shares the same Cedric.
- 02
Connect Apollo from the dashboard
Open the Integrations page, pick Apollo and sign in on its own sign-in screen. Cedric never sees or stores your password, and you can revoke the connection in one click at any time.
Pick Read-only when you connect if you only want him reading. You can switch it later.
- 03
Ask in plain words
Back in the channel, try it: "who is in the q4 ops sequence and where are they?" You describe the outcome; Cedric picks the Apollo actions the ask needs. There is nothing to configure.
Connect for the whole workspace so the team shares it, or keep the connection personal. Two accounts are fine too; each gets a short name.
- 04
Let it become routine
Schedule the recurring version of the ask, and let Cedric fold Apollo into bigger jobs that cross your other tools. Anything that would leave your workspace still comes back as a preview to approve first.
Better in company
A prospect found in Apollo and a profile on LinkedIn are the same person; Cedric can bring both into one summary before you write the first line. Replies then arrive in Gmail, where the follow-up gets drafted from the thread.
Once a prospect becomes a customer, the deal usually lives in HubSpot or Salesforce. Ask Cedric which Apollo contacts in a sequence already exist there as opportunities, and the overlap is named without an export.
Worth knowing
Apollo comes from Cedric's catalog of 3,200+ apps. He works from what the Apollo connection can read and do, the same list its card shows in your dashboard.
Search and enrichment spend credits. Both draw on your Apollo allowance and are rate limited. Cedric names the credits a request will use before it runs, and pages a large search rather than pulling it at once.
Adding someone to a live sequence sends real email. Cedric shows the people and the sequence, and waits for your yes. The same goes for creating deals and editing records.
The Apollo connection sets the scope. Cedric sees what it grants. Access is logged, and you can revoke it from the dashboard at any time.
Nothing sends itself. An email, a post, a change to a record: anything with consequences comes back as a preview for a person to approve.
FAQ
Yes. Apollo is one of the 3,200+ apps in Cedric's catalog. Connect it once from the dashboard, on Apollo's own sign-in screen, and ask in plain words. Cedric picks the actions an ask needs from what the connection can read and do, with no fields to map.
No. The sequences you built in Apollo do the sending, on their own steps and timing, through the email accounts you connected. Cedric puts people into them or takes them out, on your approval, and reports where each contact is.
Enrichment costs Apollo credits, so Cedric treats it as a spend: he says how many records he will enrich and confirms before doing so. If a search is large, he enriches the subset you name rather than everything he found.
Connect it for the whole workspace and everyone shares it, with one person authorising once. A connection you would rather not share, a personal inbox for instance, can stay personal to you.
Yes. Pick Read-only when you connect, or switch it later on the Integrations page. With write access, anything that changes or sends still waits for an approval.
Every workspace starts with 100,000 free credits (worth $50) on sign-up, no card. Plans start at $19 a month for the whole team, no seats. Each task uses credits in proportion to the work. See pricing.
Works well with Apollo
AttioPeople, companies and deals looked up and updated from the thread, on your yes.
PipedriveDeals found, moved, marked won and followed up from the thread, on your yes.
Zoho CRMLeads, deals and activities looked up, logged and converted from the thread, on your yes.
CloseLeads found, activity read, opportunities moved and follow-ups queued, on your yes.
Google MeetJoins the call as a guest, speaks when addressed, delivers notes and action items after.
ZendeskTickets found, read, updated and answered from the thread, every public reply on your yes.
Connect Apollo in a minute.
Describe one target list in plain words and see what comes back before any credit is spent.
100K credits ($50) on sign up. No card needed.