Lists, campaigns and revenue, from the thread.

What can a Klaviyo AI agent do?

Most questions about the audience are lookups. A Klaviyo AI agent answers them from the conversation. Cedric finds a customer's profile with their contact details, subscription status and activity history, browses the lists, segments and tags to say how the audience is organized and how large each group is, and reads the events tracked for a customer, such as their orders. He can also record new events, a purchase or a custom activity, when something happened outside Klaviyo.

Then there is the work of keeping the audience right. Cedric creates or updates profiles, adds or removes people from lists and segments, and subscribes or unsubscribes a contact from email and SMS marketing. On the sending side he creates, reviews and schedules email or SMS campaigns and checks their send status. Each of these comes back as a proposal before anything changes, which is what makes it safe to hand the marketing agent the list.

The numbers close the loop. Cedric pulls performance metrics and reports: opens, clicks, orders and the revenue attributed to each campaign and each flow, for whatever period you name. He also manages the supporting pieces, email templates, coupons and product catalog items, so a campaign can be assembled from what already exists. Automated flow logic stays in Klaviyo's own editor; Cedric reads what flows earn but cannot fully build or edit them.

Better in company

Campaign revenue from Klaviyo and ad spend from Meta or Google Ads can be read in one ask: what each channel brought in this week, side by side, without exporting from three dashboards.

The segment sizes and campaign numbers can land in Google Sheets on a schedule, so the weekly report shows the audience growing (or not) next to everything else the team tracks.